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Customization in CPG

Consumers say marketers “get it right” less than 30% of the time.

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By: Christine Esposito

Editor-in-Chief

An increasing number of brands are leveraging the latest in technology and data to offer customized products and services, but according to a recent survey, efforts don't always hit the mark.   A new Radius Global Market Research (Radius GMR) survey finds that success rates are low with consumers saying marketers' customization efforts “get it right” less than 30% of the time, on average.   The Radius GMR survey provides insight into how consumers currently view and val...

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